{"id":2747,"date":"2020-02-19T04:44:12","date_gmt":"2020-02-18T23:14:12","guid":{"rendered":"https:\/\/www.24x7serversupport.com\/blog\/?p=2747"},"modified":"2021-05-17T19:28:23","modified_gmt":"2021-05-17T13:58:23","slug":"3-solutions-to-avoid-sending-your-emails-in-spam","status":"publish","type":"post","link":"https:\/\/www.24x7serversupport.com\/blog\/3-solutions-to-avoid-sending-your-emails-in-spam\/","title":{"rendered":"3 Solutions to Avoid Sending Your Emails in Spam"},"content":{"rendered":"\n<p>Do your emails arrive in the spam of your registrants and your customers?&nbsp;Tired of paying for your&nbsp;email campaigns&nbsp;when half or even more will never be read because of spam? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Spam email campaign <\/strong><\/h2>\n\n\n\n<p>Like you, I send thousands of emails each month to my\nsubscribers to my various mailing lists.&nbsp;I noticed that when my customers\nanswered me, from time to time, appeared in their subject &#8220;RE: the subject\nof my email&#8221;.&nbsp;This would suggest to me that my emails were considered\nspam many times.&nbsp;I did the test by subscribing to my own mailing list and\nindeed, my emails went into spam\u2026 so\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to send emails that will arrive in the main box?<\/h3>\n\n\n\n<p>Already understand&nbsp;why emails sometimes arrive as spam&nbsp;and we will then see how to fix them. Your emails arrive as spam because email providers like Outlook, Gmail, Free, Orange and many others consider that your emails are irrelevant or wanted for the owner of the email.&nbsp;So without going into the technique, you should always keep in mind that your emails must be relevant to those who sign up.&nbsp;Then, you have to convince the email providers that your emails come from a serious site.&nbsp;Mainly using an email address that is in @your domain name. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Test if your email is considered spam<\/h3>\n\n\n\n<p>I advise you to use\nthe&nbsp;mail-tester.com&nbsp;site&nbsp;&nbsp;&nbsp;which is a service which\nallows you to test whether your email is considered spam or not.&nbsp;Just send\nan email to an address automatically generated by mail-tester once the email is\nsent, click on &#8220;Check your score&#8221;.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add a DKIM key to your email<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">What is a DKIM key?<\/h4>\n\n\n\n<p>A DKIM key is a small piece of code in your email that is\nnot seen in the email but only in the header of an email.&nbsp;The header of an\nemail is simply code that gathers the technical information of an email (such\nas the IP address of the person or server sending the email).&nbsp;The DKIM\nprotocol allows you to warn email providers that your email address is\ncompliant and comes from someone related to the domain name in the email.<\/p>\n\n\n\n<p>Suppose someone pretends to be you by sending an email under your email address (which is possible and rather easy), well he will not have this DKIM identification and it may however be noted that it is well you the sender of the email.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How do I add a DKIM key?<\/h4>\n\n\n\n<p>You already need one.&nbsp;So you can&nbsp;generate a DKIM\nkey&nbsp;first.&nbsp;Once you have this key which should make about 4 lines of\nincomprehensible code, you will be able to add it to your DNS Zone.&nbsp;Do not\npanic, the DNS zone is simply a table which indicates where your services are\nassociated with your domain name.&nbsp;So go to your registrar&#8217;s site (OVH,\n1and1, Gandi, whatever) and add an entry in your DNS zone.<\/p>\n\n\n\n<p>Once in your DNS zone, fill in the sub-domain given to you\nby the dkimcore site on which you generated your DKIM key.&nbsp;The subdomain\nwill certainly be something like\n&#8220;1647294528.votresite._domainkey.votresite.fr&#8221;.<\/p>\n\n\n\n<p>Finally, it suffices to fill in the &#8220;target&#8221; or\n&#8220;value&#8221; field according to the names.&nbsp;It will be your DKIM key\nwhich generally has 4 lines.<\/p>\n\n\n\n<p>Note: do not panic if you repeat the test on mail-tester.com and you see that your key is not accepted.&nbsp;When you make a modification to a DNS zone of a domain name, you must&nbsp;wait for the propagation time&nbsp;(a delay of 4 to 24 hours).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to fight against identity theft of your email?<\/h2>\n\n\n\n<p>Well unfortunately we cannot.&nbsp;Everyone can send an\nemail on behalf of someone else and the only way to know if the email is from\nthe person who owns the email, well it will be in the header of the email.\nemail as you will know.<\/p>\n\n\n\n<p>An article by a fellow blogger explains rather well&nbsp;how\nto read an email header&nbsp;(even if it remains sharp).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Subject of the email: the forbidden word<\/h3>\n\n\n\n<p>Email address providers analyze a lot of things in your\nemail.&nbsp;In particular, the subject of your email.&nbsp;The more elements\nthat indicate that your emailing is questionable, the more suppliers will tend\nto put your emails directly in the spam box.<\/p>\n\n\n\n<p>Regarding the subject of your email, there is only one\nword&nbsp;to ban absolutely from all your objects&nbsp;: the word\n&#8220;Free&#8221;.<\/p>\n\n\n\n<p>If you put the word &#8220;Free&#8221; or words come too close to it like &#8220;Free&#8221; (although it is preferred), your email may be considered suspicious by email providers who will worry about their users (those who have mailboxes at home).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get your email address from a black list<\/h2>\n\n\n\n<p>After testing your email, you may have discovered that your\nemail address is blacklisted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to get your email out of a black list?<\/h3>\n\n\n\n<p>First of all, you should know that an address cannot be\nblacklisted, it will be the hosting (or the server call it what you want) that\nwill be blacklisted for sending massive emails.&nbsp;The servers that send\nemails are easily identifiable by their IP addresses.&nbsp;Each hosting has a\ndifferent IP address.<\/p>\n\n\n\n<p>The solution is therefore very simple, if you have an email address that contains your domain name after the @, it will be enough to&nbsp;change the host (or registrar)&nbsp;for your email offer.&nbsp;Because ultimately, the accommodation is blacklisted, not your email address personally.&nbsp;If you use an email address like gmail or outlook for example, it will be enough to create an email address with another provider of email addresses.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do your emails arrive in the spam of your registrants and your customers?&nbsp;Tired of paying for your&nbsp;email campaigns&nbsp;when half or even more will never be read because of spam? Spam email campaign Like you, I send thousands of emails each month to my subscribers to my various mailing lists.&nbsp;I noticed that when my customers answered [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"class_list":["post-2747","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Solutions to Avoid Sending Your Emails in Spam | 24x7serversupport Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.24x7serversupport.com\/blog\/3-solutions-to-avoid-sending-your-emails-in-spam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Solutions to Avoid Sending Your Emails in Spam | 24x7serversupport Blog\" \/>\n<meta property=\"og:description\" content=\"Do your emails arrive in the spam of your registrants and your customers?&nbsp;Tired of paying for your&nbsp;email campaigns&nbsp;when half or even more will never be read because of spam? 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